Tired of the trade-off between style and comfort, we created cy (/see/) to challenge the longstanding standards in women’s underwear. Did you know the industry treats gussets as one-size-fits-all, ignoring the diversity of our bodies—simply for cost efficiency? We wanted to change that.

Our journey started back in 2020 with a team of expert, all-female designers who reimagined underwear from the ground up. Rooted in user research and real-body testing, we tailor our gusset dimensions across sizes to fit how they’re meant to. We also scale the waist rise and bum coverage to ensure your body feels supported from every angle. 

Because we understand the intimate connection between women’s health and underwear, we use only ultra-soft, breathable fabrics that are free from harmful chemicals and dyes, and approved by leading gynecologists. Our commitment to your comfort goes beyond the physical—offering you the peace of mind you deserve. When it comes to our bodies, we believe settling isn’t an option.

We’re also proud to donate 1% of proceeds to Society for Women’s Health Research (SWHR) to advance women’s health in our communities. 

At cy, every pair is designed to be your favorite.